Free Pricing Calculator, Cost-Plus, Hourly Rate, Markup

Direct materials cost ($) Direct labor cost per unit ($) Overhead allocation per unit ($)

A share of rent, insurance, utilities, etc.

Target profit margin (%)

Suggested Price

$26.67

per unit sold

Total cost per unit$16.00

Profit per unit$10.67

Margin achieved40%

Annual salary you want ($) Annual business expenses ($)

Software, insurance, marketing, equipment, professional fees.

Retirement & health % (of salary) Realistic billable hours/year

You can't bill 40 hr × 50 wk. Realistic: 20–28 hr × 45–48 wk = 900–1,350 hr.

Your True Hourly Rate

$85

per billable hour

Salary + ~30% tax$78,000

Plus business expenses$93,000

Plus benefits/retirement$102,000

Total revenue needed$102,000

Wholesale or production cost ($) Markup multiplier (x)

Retail: 2.0–2.5x cost • Apparel: 2.5–3x • Jewelry: 3–4x • Restaurant food: 3–4x raw cost.

Retail Price

$25.00

recommended retail

Cost$10.00

Gross profit per unit$15.00

Gross margin60%

The three-way test

Run all three calculations. Cost-plus gives you a floor. Hourly rate tells you what your time really costs. Markup gives you a market-anchored number. Whichever yields the highest defensible price is usually the right one. Read the full pricing guide for context.